Hi, my name is Matt Esau and I'm an on-demand brand strategist!
It’s my mission to make brand strategy accessible to everyone through my 3L framework:
LEARN: Understand how brand strategy can impact your business or organization.
LEVERAGE: Create a brand strategy that aligns who you are, who you serve, and what you do.
LAUNCH: Take action on your brand strategy and get the results you need!
Brand Strategy Services I Offer
Brand Experience Audit
What I Do
Guide you through the process of mapping, evaluating, prioritizing, and takin action on areas of your customers journey that are out of alignment with your desired brand experience
What You Get
A prioritized action plan outlining where and how you can optimize your customer's brand experience to better align with your brand and goals.
Research and Discovery
What I Do
I uncover insights through stakeholder interviews, market analysis, and competitive benchmarking to reveal the real opportunities, challenges, and perceptions shaping your brand’s current state.
What You Get
An insight report that identifies key themes, differentiators, and audience motivations. This gives you an evidence-based understanding to guide strategic decisions and future creative direction.
Positioning and Message
What I Do
I help you define the distinct space your brand occupies in the market and craft clear, consistent messaging that communicates value and builds trust with your ideal audience.
What You Get
A positioning statement, core messaging framework, and key differentiators. These provide strategic language your team can use across marketing, sales, and leadership to tell one clear, compelling story.
Logo and Identity Design
What I Do
I translate your brand strategy into a visual and verbal identity system that captures your essence and creates a recognizable, cohesive presence across every touchpoint.
What You Get
A full identity toolkit including logo, color palette, typography, tone of voice, and usage guidelines. This ensures your brand looks, sounds, and feels aligned and consistent everywhere it appears.
Product Launch Strategy
What I Do
I develop launch strategies that connect your product’s value to the right audiences, integrating positioning, messaging, and activation plans for maximum impact.
What You Get
A tailored launch plan with clear positioning, audience targeting, and go-to-market messaging that ensures your product enters the market with clarity, confidence, and momentum.
Brand Strategy Workshops
What I Do
I facilitate interactive workshops that guide your team through the core elements of brand strategy, helping you align around purpose, positioning, and direction through structured exercises and real-time collaboration.
What You Get
A focused, actionable strategy session that results in shared understanding, clear next steps, and foundational materials you can use to guide brand development and decision-making moving forward.